Archive for September, 2009

Small Business Marketing – A Plumbers Mistake

Monday, September 14th, 2009

You just can’t make this stuff up.

I am installing new counter tops in my kitchen. This means new faucet, the sinks will hook up a little different, re-hook up the dishwasher, and I am putting in a RO system.

Bottom line I need a plumber.

My wife gave me a door hanger she had been saving for just such an occasion.

The door hanger was from a plumbing company that offered $25.00 off for new customers.

So I called the number on the door hanger. It turned out to be an answering service.

So I explained what I needed and asked if someone could call and give me a ballpark estimate.

I was told that they had to schedule an appointment for the estimate and there would be a charge of $29.95. So I asked again if someone could just call?

The answer was no.

My first question is why go to all of the expense of door hangers if you are not user friendly.

Make it as easy as possible to do business with you.

Next you need to know your competition. I called another plumber that my wife also had a coupon for and they are coming out to give us a free estimate.

The first plumber did do some things right, first of all they took action and put out door hangers.

They included a $25 coupon that did not expire. Think about this, as a plumber you are providing a service that is only need occasionally, why would
you have a coupon that expires? I have seen lots of businesses make this mistake.

If you are providing some thing that is used all of the time an expiration date works because it cause people to take action right away.

Now go sell something,
Blase